to remove filtersOracle PR review aims for global consistency
03 Oct 1997 | by IAN DARBY
seeks to implement a more coherent global strategy....seeks to implement a more coherent global strategy. The move is part of a global marketing ...
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Global restructure for Omnicom technology
17 Oct 1997
arrangements includes the establishment of a new global executive team for Brodeur Porter Novelli, with ...
Peers warms to global wool role
30 Oct 1997 | by QUENTIN BELL, chairman of the Quentin B
Nicola Peers, the former marketing chief for French wine and food agency Sopexa, has joined the International Wool Secretariat as its international marketing director.
IDG global task handed to Riley
23 Oct 1997 | by HARRIET MARSH
Irish Distillers Group, manufacturer of Jameson and Bushmills, has appointed former Allied Domecq scotch whisky marketer, Martin Riley, as International sales and marketing director.
Rolls-Royce awards M&C Saatchi global advertising project
03 Oct 1997 | by KAREN YATES
Rolls-Royce has appointed M s first new model for almost two decades.
Lowes wins dollars 20m global Reebok football prize
31 Oct 1997 | by HARRIET GREEN
Lowe Howard-Spink has landed Reebok s new dollars 15-dollars 20 million global football...Lowe Howard-Spink has landed Reebok s new dollars 15-dollars 20 million global football ...
PACKAGING DESIGN: On a global mission - Is it to be world domination or local loyalty? Bhavna
09 Oct 1997 | by BHAVNA MISTRY, deputy editor of Marketi
the pressures of global strategies. Cadbury Schweppes, Sara Lee and Unilever, as well as Mars, are ...
PERSPECTIVE: Zenith must forget Walker if it’s to win the big global race
31 Oct 1997 | by DOMINIC MILLS
reasons I thought it best to time publication of his reply with this week s feature on the global media ...
GLOBAL BRIEF: US shops call for data control - Consultants have received guidelines on information
17 Oct 1997 | by RICHARD COOK
Ad agencies like to make the point that in this business, information is power. In the US, especially, agencies compare the size of their research departments against the opposition in a way that would make teenage boys blush.
GLOBAL BRIEF: Hungary embraces TV times - After a sluggish start, the TV market is finally taking
31 Oct 1997 | by RICHARD COOK
Remember when the Berlin Wall came down? When Eastern Europe was overnight opened up to the commercial and cultural pressure of the West?
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