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CLOSE-UP: GLOBAL BRIEF; NW Ayer gains global access

28 Jun 1996 | by HOLLY MOORE

Holly Moore looks into the acquisition of America s oldest agency by DMB&B

DIRECT MARKETING: Global DM hotshops

06 Sep 1996 | by IAN HARDING AND SHAUN MCILRATH

From cool dudes to fainting models, Ian Harding and Shaun McIlrath of Impact FCA explain how two agencies are kicking up a storm in direct marketing

ADVERTISING & PROMOTION: BRIEFS

27 Jun 1996

Global venture...Global venture Promotional marketing consultancy Marketing Drive and advertising agency ...

NEWS: B-M wins Unilever global PR account

23 Aug 1996 | by STEVE BEVAN

Burson-Marsteller has scooped the global corporate PR account for Anglo- Dutch conglomerate...Burson-Marsteller has scooped the global corporate PR account for Anglo- Dutch conglomerate ...

THIS WEEK: FCB’s global win for Tambrands

10 Oct 1996

Tambrands, the feminine hygiene brand, has handed its pounds 43m global advertising account to FCB...Tambrands, the feminine hygiene brand, has handed its pounds 43m global advertising account to ...

NEWS: Investment bank set for global campaign

23 Feb 1996 | by KAREN YATES

American counterparts in using an advertising agency to help foster its image with a global ad campaign....American counterparts in using an advertising agency to help foster its image with a global ad campaign ...

NEWS: O&M launches global Amex drive

21 Jun 1996 | by MAIRI CLARK

American Express is dropping its personality led endorsement ads to make way for a global branding...American Express is dropping its personality led endorsement ads to make way for a global ...

THIS WEEK: Morgan takes Boots’ global role

21 Nov 1996

head the marketing of its global pharmaceutical brands and spearhead a move into new international...head the marketing of its global pharmaceutical brands and spearhead a move into new international ...

NEWS: Edelman wins global role for Creditanstalt

24 May 1996 | by JOHN-PIERRE JOYCE

lead a global PR drive, netting the agency at least pounds 500,000 a year in fees....lead a global PR drive, netting the agency at least pounds 500,000 a year in fees. The ...

NEWS: Microsoft launches global ad blitz

07 Jun 1996 | by EMMA HALL

Microsoft s new global campaign through Wieden and Kennedy breaks this week with a series of five...Microsoft s new global campaign through Wieden and Kennedy breaks this week with a series of ...

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