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Review: Marketing and advertising news in the week’s press

19 Dec 1997 | by KAREN YATES

whisky and Bombay Sapphire gin brands to conform to market-share regulations. Diageo shares have begun ...

MARKETING MIX: The Marketing Christmas Quiz

18 Dec 1997 | by AMANDA LUTCHFORD

furore. Why? And who is he? b) Beefeater Gin abandoned a sponsorship deal which had lasted 12 ...

Lowes creates Smirnoff Black poster blitz

05 Dec 1997 | by HARRIET GREEN

reads: Take 10 parts Smirnoff Black, followed by 0 parts gin, then 0 parts whisky. Add 0 parts ...

Diary: Party next to MI5 proved to be a licence to swill

05 Dec 1997

asked to (shock, horror!) pay for gin and tonics. ...

CLIENT OF THE WEEK: Altering the Aer Lingus image - Mairi Clark asks why the airline’s marketing chief picked Shane MacGowan

05 Dec 1997 | by MAIRI CLARK

there was no way that I wanted to do that. A lot of people may think marketing is all gin and ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

04 Dec 1997 | by DAVID MURPHY

a field marketing campaign for Gordon s Gin. Headcount was brought in to put the roadshow together ...

LIFESTYLE: HOW TO LIVE THE GOOD LIFE - From the shared flat in Fulham and rows over the washing up, to growing vegetables and regaling Hampshire pals with tales of the glory days, Damian Lanigan charts the hard struggle adfolk face when it comes to findin

31 Oct 1997 | by DAMIAN LANIGAN

Sincerity Gin Sea Breezes Stayin in Going out ...

IDG global task handed to Riley

23 Oct 1997 | by HARRIET MARSH

a portfolio of brands, which include Ireland s number-one gin brand, Cork Dry Gin, Huzar vodka ...

ASA attacks News Group offer chaos

17 Oct 1997 | by JOHN TYLEE

them. But it has cleared United Distillers, makers of Gordon s gin, from causing distress to ...

HOTLINE

17 Oct 1997 | by JOHN TYLEE

Young s and Ainslie s scotch whisky brands in Europe and changing distribution for Gilbey s gin ...

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