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Top ten ads of the week

02 May 2013

Cucumber gin BBH/Carat 34 9 Amazon, Kindle Fire HD tablet In-house/Mindshare UK 33 ...

Brand Barometer: Mooncup's latest viral campaign reviewed

08 Feb 2013

- Bartender Competition The Pernod Ricard premium gin brand showcases the bartenders who competed against ...

IPA Effectiveness Awards shortlist revealed

06 Sep 2012 | by Daniel Farey-Jones

1.67:1. Gordons by Bartle Bogle Hegarty Shall we G T down to business? In 2010, gin was a ...

A toast to sensible drinkers

24 Jan 2012 | by Ashley Underwood

60% more likely to be social grade A. The heaviest fifth of gin purchasers are 46% more likely to ...

Aldi 'tea' is most-liked ad of 2011

03 Jan 2012 | by Sara Kimberley

packs of PG Tips and Aldi tea, saying: "I don't like tea. I like gin". Despite drawing complaints ...

Think BR: Marketing to the gender agenda

27 Jul 2011 | by Charlie Skinner and Matt Taylor

gender Just over half of gin drinkers are women, yet the designs in the category are overwhelmingly ...

Sector Insight: White spirits and RTDs

22 Jun 2011 | by Jane Bainbridge

, barbecues and other social occasions. What of the classic white spirits, vodka and gin? Vodka ...

Digital Leagues 2010

20 Oct 2010 | by Kim Benjamin

, Beefeater Gin and Orange, believes that digital agencies are taking a much more strategic approach to their ...

Diageo profits rise 6%

26 Aug 2010 | by John Reynolds

: one covers vodka, gin and rums and the other its whiskey portfolio, as it looked to up the ante ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

flavoured variants. Gordon's Gin's 9% fall may be due to the success of premium rivals, but its fortunes ...

 

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