Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
that consumer confidence rose in November, according to last week's GfK Consumer Confidence Index, the ...
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Retailers face tough Christmas as consumer confidence plunges
21 Dec 2012 | by Matthew Chapman
Consumer confidence has taken a plunge just before Christmas, according to figures from GfK, which...Research at GfK, called for caution. He said figures that "seem like very bad news" must be compared to the ...
Field marketing: coping with the data deluge
16 Nov 2012 | by Rob McLuhan
particular question,' says James Martin, new business and key account director at GfK Field Marketing. 'If we ...
Tablet editions 'reinvigorating' print magazine brands, PPA claims
13 Nov 2012 | by Nick Batten
Gfk 2012 research included within the TAP Report shows magazine ads deliver similar levels of recall ...
Has the Olympic effect fizzled out already?
19 Oct 2012 | by Will Youngman
of GfK's Digital Market Intelligence team answers that all important question: was it worth brands...this was undoubtedly the case, but was it true for sponsors? During the course of the Games, GfK ...
Sam Howroyd: The research behind the Games
26 Sep 2012 | by Sam Howroyd
the upcoming Olympics, with a further 25% "excited", research from GfK NOP s Digital Market ...
FIPP research reveals readers find digital ads 'annoying' and 'relevant'
25 Sep 2012 | by Nick Batten
, feedback on digital advertising recorded by Gfk MRI within the apps was generally favourable in the US ...
Former Three PR head Richard Leonard launches Scribbler Communications
07 Sep 2012 | by John Owens
PR agency Brazil, with clients including 118 118, Honda UK, GfK NOP and Swiftcover. Leonard said ...
Olympic action 'distracted people from online shopping'
04 Sep 2012 | by Daniel Farey-Jones
figures echo last week's GfK consumer confidence index , which showed no boost from the Olympics between ...
Olympics fail to boost consumer confidence
31 Aug 2012 | by Matthew Chapman
The overall score for the GfK consumer confidence index stayed the same this month at -29, as ...
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