Strongbow Gold in global roll-out
08 Dec 2009 | by Joe Thomas
initially launched only in France, Germany and Spain. The brewer plans to use the established UK brand to ...
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UEFA revamps Euro tournament logo
08 Dec 2009 | by Alex Brownsell
club competition. The match, set to take place in Hamburg, Germany, on 12 May, has been given its own ...
England draw Lapland, Vatican City and Guatemala in 2010 FIFA World Cup...
03 Dec 2009 | by Staff
The print campaign which breaks today ahead of the official draw puts Spain, France, Germany and ...
Should companies embrace slang names for their brands?
01 Dec 2009 | by Staff
the mobile phone. In the US it's 'cell phone', in the UK it's 'mobile'. In Germany? 'Handy'. ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
supplying discount store Aldi in Germany in 2000. Private-label progression Private-label sales have ...
The Marketing Profile: Guy Parker of the Advertising Standards Authority
01 Dec 2009 | by Gemma Charles
a body to deal with complaints, driven mainly by the sustainability agenda, while in Germany most ...
Peperami appoints pair of creatives to crowd-sourcing brief
24 Nov 2009 | by Gemma Charles
Rowland Davies, an ex-creative director from Munich, Germany. Baldwin and Davies, who were recently made ...
Mark Ritson on Branding: Sellers' market
24 Nov 2009 | by Mark Ritson
made concessions to win back the business. Aldi has enjoyed remarkable success in Germany despite ...
Pepsi plots to spoil Coke's World Cup tie
17 Nov 2009 | by Sarah Johnson
Coca-Cola's presence at the 2006 World Cup in Germany with its 'Pepsi Max World Challenge' campaign. ...
Toshiba signs as sponsor of England football team
16 Nov 2009 | by Alex Brownsell
official sponsor of the previous two FIFA World Cup's in Germany and Japan and South Korea. It also ...
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