The new innovation agenda
07 Nov 2012 | by David Benady
research at Trendwatching.com, points to BMW's launch this summer of DriveNow in the US and Germany. This ...
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Why Starbucks is the grinch who stole Christmas
05 Dec 2012
boycott of Shell in 1995 reduced sales in Germany by up to 40%. Taking sides Consumers have ...
Groupon's Roy Blanga: 'We haven't been as good as we should have been'
13 Sep 2012 | by Sarah Shearman
, run by its centralised marketing team in Germany. Blanga says the results of Groupon's one and only TV ...
Brand Health Check: Ladbrokes
11 Jul 2012 | by Kim Benjamin
Euro 2012 than would normally be the case, while the progress of fancied teams such as Germany and ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
year of consolidation,' he says. He adds: 'France and Germany are probably 12 months behind the UK ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
the Middle East compared with, say, Germany has to be different,' he adds. Does Bridge, with his ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
in the US to a riverboat in Germany. In the UK, it has 150 such stores, with plans to treble that ...
Market Research Agency of the Year: Brainjuicer
13 Dec 2011 | by Gemma Charles
of about 60 Google employees from the UK, US, France, Germany, Japan, Kenya, Malaysia, India, Brazil ...
Experiential Agency of the Year: TRO
13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
Germany this year, and launched Knit, a digital activation business, aimed at developing applications for ...
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