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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

, Germany, the UK and the USA, it revealed that nearly seven in ten consumers would stop using a brand or ...

Five key lessons on selling the baby

18 Dec 2012 | by Gary Stolkin

staunchly independent markets like Germany, where the independents still control an estimated 70% of spend ...

Think BR: Content is the answer

27 Nov 2012 | by Martin Lund Pederson

analysis of 22 brands and 4,000 posts in Scandinavia, Germany, Italy, Spain and France, we know this loss ...

Germany's Simpleshow launches in the UK

31 Oct 2012 | by Daniel Farey-Jones

Simpleshow, the German company that produces deliberately stripped-down animations, is setting up a UK office after doubling in size for four years straight.

Think BR: RTB - real time branding

26 Sep 2012 | by John Hughes

Corporation (IDC), UK RTB growth until 2015 will outstrip the US, France and Germany, growing from just 6% in ...

Staples readies pan-European social media push

12 Dec 2011 | by Matthew Chapman

, which include the UK, France, Italy, Germany and Spain. Staples will use social media to drive its ...

Speedo embraces digital for 'unforgettable swims' campaign

16 May 2011 | by Ed Owen

ads directing people to the site in the UK will be supplemented by activity in France, Germany and ...

How To: Track Your Brand Across Language Barriers

18 Apr 2011 | by Nate Walton, Web Liquid

second most popular social network, in Germany it's Xing. In Italy, Twitter isn't used in any ...

Think BR: The world is going hyperlocal

09 Mar 2011 | by Daniel Bischoff

relating their messages to precise locality, writes Daniel Bischoff, research director at MediaCom Germany....as Patch.com. In Germany, newspaper Hamburger Abendblatt recently launched a series of blogs ...

AOL buys Goviral for £61m

31 Jan 2011 | by Maisie McCabe

offices in the UK, Germany, France, Denmark, Sweden and Spain and its network includes more than 18,000 ...

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