Search results for "Germany"

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Ford StreetKa - a new star shines over the old brand

19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain

+37.5% As a control comparative analysis with Germany, who did not leverage the Kylie relationship as ...

Expedia European marketer Shaw in shock departure

18 Dec 2003 | by Ben Carter,

both the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany ...

Top Expedia marketer in shock exit

18 Dec 2003 | by Ben Carter

, including in Italy, France and Germany. While at Expedia, UK Shaw was responsible for appointing Clemmow ...

OPINION: How Coke moulded our view of Santa Claus to fuel winter sales

18 Dec 2003 | by Mark Ritson, assistant professor of marketing at the London Business School

came to represent different things in different cultures. In Germany, St Nicholas and his assistant ...

McDonald's seeking growth with back to burgers policy

16 Dec 2003 | by Claire Billings,

Germany. It is also exiting its joint venture with Italian chain Fazoli's and is selling its Donatos ...

THE BOOK OF LISTS: The 10 Most influential international media brands

16 Dec 2003

Germany and relaunched in Italy earlier this year, with the supermodel Naomi Campbell sporting a tight ...

THE BOOK OF LISTS: The 10 Biggest account moves globally

16 Dec 2003

, including Germany. The pitch, and its shortlist, is wrapped in secrecy. 10. Dell creative DDB reinforced ...

THE BOOK OF LISTS: The 10 Best International Posters

16 Dec 2003

: Germany Agency: Springer Jacoby Werbung Hamburg Writer: Claudia Becker Art director: Annette ...

Havas predicts upturn in marketing spend next year

12 Dec 2003 | by Claire Billings,

growth is expected in China and Brazil, and a moderate rise in spending in Germany and France. The ...

Colgate pays for premium links on Google in Europe

12 Dec 2003 | by Staff,

activity will focus principally on three European regions: the UK, France and Germany. In the UK, the ...

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