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Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing

general election. Under Fielding s guidance, Tony Blair opted for a full 10-minute party political ...

Prime minister's digital marketing guru departs for agency role

markets. Saha led the Conservative Party's digital campaign for the 2010 General Election, overseeing ...

Marketing Society Awards for Excellence 2011: 360 degs marketing

delivering.' Also shortlisted for 360 degs marketing: BBC, The BBC's 2010 general election campaign ...

Marketing Society Awards for Excellence 2011: Not-for-profit marketing

BBC 2010 general election campaign; British Heart Foundation, The Angina Monologues; NSPCC/Childline ...

Lib Dems unveil new marketing chief

effective communications channels. Since last year's General Election the party's poll ratings have ...

Andrew Walmsley on Digital: TV's new companion

public figures. - During general election campaigns, the panel format is generally dropped in favour ...

Diary: Web Crawler

, John Major, at the general election. It is surely only a coincidence that that other political giant ...

Helen Edwards on Branding: Consumers are bad losers

the looming general election, the bribe proved insufficient: Callaghan was swept aside by Margaret ...

The complete guide to the new age of government communications

marketing teeters nervously on the cusp of a fresh age of communications. Since the general election last ...

2011 Marketing Society Awards for Excellence: the shortlist

Marketing BBC - The BBC's 2010 General Election Campaign Cadbury, Kraft Foods - Cadbury Spots V ...

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