Top 10 press ads
13 Dec 2012
for an advertiser whose briefs are handled in-house. This execution zeroed in on the first major gaffe ...
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Hit or miss? Sunderland FC appoint controversial Paolo di Canio as manager
03 Apr 2013 | by Daniel Farey-Jones
could easily turn into this season s biggest footballing PR gaffe. ...
Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
competition gaffe has 'completely' blown over and attributes it to human error. Furthermore, she claims Boots ...
From disaster to double-O heaven
01 Nov 2012 | by Ian Monk
gaffe, with speculation on the levels of snobbery of an establishment capable of turning away a Ministry ...
The marketing of Obama and Romney: it's the data, stupid
31 Oct 2012 | by Noelle McElhatton
, where one gaffe can be fatal. Yet the marketing of Presidential candidates is so particularly intense ...
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
people's homes), Google StreetView's Wi-Fi data capture (a horrendous privacy gaffe that hasn't gone away ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
in social media is no different. Whether the mud sticks depends on how bad the gaffe is, whether or ...
Iain Anderson: Lobbying's open book
10 May 2012 | by Matt Cartmell
day and I m there trying to stand in front to shield him. Despite this momentary gaffe, Prudential ...
Soap Box: Jo-ann Robertson, MD of public affairs, Ketchum Pleon
20 Jan 2012
If you have read a newspaper in the past week you might think David Cameron made a political gaffe
Think BR: Managing a crisis
06 Jan 2012 | by Emily Hunt
gaffe or, like Bell Pottinger with the fake Azimov Group, be assailed by a media sting . Or you ...
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