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Nickelodeon UK brings out SpongeBob app

13 Jul 2010 | by Jacob Mathias

great value for pocket-money. "With iSponge, you not only get a game that s as addictive as some of ...

Profile: Anna Rafferty, managing director, Penguin Digital

13 May 2010 | by Andrew McCormick

grew. Now, as part of media group Pearson, its growth is partly due to that other great ...

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

codes is very useful. 7/10 INTERACTION WITH THE INDUSTRY: It's great to be able to promote voucher ...

Future TV: Telly's vision

13 May 2010 | by Adam Woods

with an internet connection can access the tools and resources they need to produce great stuff ...

Reinventing marketing: Behavioural economics will shake marketing to the core

12 May 2010 | by Alan Mitchell

buys it, the brand keeps it, so the consumer is satisfied and buys again. The second great theory of ...

Opinion: The Marketing Society Forum

12 May 2010 | by Staff

dances with nostalgia plays. This is all about taking advantage of a scenario and great timing. If the ...

Is procurement killing marketing creativity?

05 May 2010 | by Suzy Bashford

.' Stronger offers In sales promotions, a big part of the creativity is about coming up with a great ...

Editor's comment: Red button's valuable legacy

05 May 2010 | by Gareth Jones

explore on page 15, the great time and expense associated with bringing a red-button ad to air were rarely ...

Contact Centre Leagues 2010

05 May 2010 | by Melanie May

presents a great opportunity for marketers to communicate cost-effectively with different customer segments ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

understand why, we need to turn back the clock. When the great schism between media and creative agencies ...

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