Volkswagen manipulates YouTube cleverly in a new ad that asks viewers to interact with the film and predict what would happen next.
BT Sport has released a TV campaign to promote the launch of its rival service to Sky Sports. The ad, by Abbott Mead Vickers BBDO, features a host of sports stars, including Manchester United s Robin van Persie and Tottenham Hotspur s Gareth Bale, in a range of set-pieces, while the BT Sport presenter...
McDonald s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location. The TV activity be supported by national press executions....
great, but this came with an unexpected bonus: it started us talking about depression. Depression ...
The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.
supporting its 'Great' campaign and said it would be "completely mad to walk away"....its 'Great' activity in September, according to VisitBritain marketing director Joss Croft ...
The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth...
even greater heights. We hope you enjoy the films. To see more in this series, visit the 3 Great ...
more films in this series, visit Three Great Ads I Had Nothing To Do With ...
campaign was welcomed into the Clio Hall of Fame. To see more films in this series, visit Three Great ...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us