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GREAT BRITISH BRANDS: Robinsons - Long linked with the Wimbledon tennis championships, the drinks-maker is today about more than barley water

Fruit Break, plus a kids range called Fruit Shoot, which has been a very successful recent launch ...

POWER 100: FMCG leads the marketing A-list as Unilever's Niall FitzGerald and Procter & Gamble's Chris de Lapuente fight off the challengers to retain their top spots

Tango business to creative hot shop Clemmow Hornby Inge, leaving Robinsons brands, including Fruit Shoot ...

THE MARKETING SOCIETY AWARDS 2002: Brand development of the year

created a brand extension, Fruit Shoot, to appeal to the minority of children classified by psychologists ...

DESIGN: The benefits of a structural revamp - A change in the format of a product's packaging can help enhance its consumer appeal Pamela Buxton reports.

polyurethane (PET) bottle for the new Robinsons' product Fruit Shoot, which was easy for small hands to hold ...

BIGGEST BRANDS 2001: How did the UK's top brands fare in the pastyear? Jennifer Hiscock reports on data from ACNielsen.(2 of 2)

- weekly sales (£000) 1 Fruit Shoot ...

CAREERS: Company CV - Britvic

drink containing fruit juice, calcium and vitamins, and Robinsons' Fruit Shoot drink. According to MMS ...

Coke picks Mother for Alive UK launch

and Fruit Shoot, both launched last year. The companies are also rivals in the energy drinks ...

Design flaw holds up Britvic launch

Britvic has been forced to postpone the pounds 4m launch of its Robinsons spin-off brand, Fruit...three weeks ago (Marketing, March 16) and it was set to hit shops this month. Fruit Shoot is described ...

NPD: Time to market is NPD’s top priority - Speed is now, more than ever, king of new product development, says Pamela Buxton

. ROBINSONS LAUNCHES FRUIT SHOOT Diana Taylor, head of NPD, Britvic Soft Drinks Robinsons ...

Britvic takes aim at kids with new Fruit Shoot brand

generate an extra pounds 42m in sales. A Robinsons sub-brand, Fruit Shoot, will be launched in April ...

 

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