How Britvic can fight back from its packaging crisis
02 Aug 2012 | by Kim Benjamin
magicap'. The revamped packaging, for the company's Robinsons Fruit Shoot and spin-off Fruit Shoot Hydro ...
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Sector Insight (interactive): fruit juice, juice drinks & smoothies
14 Mar 2013 | by Jane Bainbridge
value sales have both dropped in the past two years for AG Barr's juice brand. Fruit ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
placements launched over the next year. SKILLICIOUS/ROBINSONS FRUIT SHOOT H20 Skillicious, a kids ...
Marketing Society Awards for Excellence 2011: Brand revitalisation
07 Jun 2011
WINNER Robinsons Fruit Shoot (Agency: Bartle Bogle Hegarty)...public and a reliance on promotions to drive sales were putting pressure on the Robinsons Fruit Shoot ...
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