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Ford chief quits for Renault role

19 Dec 1998 | by LUCY BARRETT

exclusion of France. He will replace Philippe Gamba, who has been appointed chairman of Renault Credit ...

STOP PRESS

19 Dec 1998 | by NEILL DENNY

. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy, with ...

, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused

18 Dec 1998 | by STEFANO HATFIELD

WINS

GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s plans for a global branding campaign

18 Dec 1998 | by MAIRI CLARK

advertising, however. The brand has relied on celebrity endorsements - mainly in France - and sponsorship ...

EDITORIAL: Changing habits can hit even the biggest brands

17 Dec 1998 | by DANNY ROGERS

markets, including the UK, France, Germany and the US, names Kellogg s Corn Flakes as the fourth...markets, including the UK, France, Germany and the US, names Kellogg s Corn Flakes as the fourth ...

ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports

17 Dec 1998 | by ROBERT MCLUHAN

best-loved premium beer in France, explains account director Neil Davidson. French styles can be ...

MEDIA: C4 extends VW deal

17 Dec 1998 | by LUCY BARRETT

embraces other Channel 4 sports coverage, including racing, Football Italia and the Tour de France ...

Cadbury returns to base: Cadbury Schweppes is to concentrate on its core confectionery business by selling much of its soft-drinks operations. Lisa Campbell reports on the likely repercussions

17 Dec 1998 | by LISA CAMPBELL

next year. The pounds 1.12bn deal excludes South Africa and France, pending Coca-Cola s attempted ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

against France, with a lacklustre Ronaldo on the pitch, caused rumblings about how much influence his ...

balance increasing business and the benefits it brings, with maintaining local character. Stephanie France

11 Dec 1998 | by STEPHANIE FRANCE

There can be few regions of the country as affluent as the Home Counties, yet this prosperity has not come without a price. Many towns, such as Basingstoke, still bear the scars of brutal town planning, while others, like Newbury, have become flashpoints between those who want their town to expand and...

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