The organisers of PR Showcase expect between 2,500 and 3,000 visitors to converge on London s Royal Horticultural Halls and Conference Centre for the three days of the event. The show, which takes place from 5-7 July, will offer a programme of 60 seminars delivered by industry speakers, each lasting...
It is tempting to dismiss film and TV award ceremonies as back-slapping industry events at which C-list celebrities can hitch a free ride along the fame alphabet. From stars dropping their tops on the Cannes Croisette to Liz Hurley wowing London in a Versace frock held together with safety...
In a world where the transmission of moving pictures from one PC to another is not only frustratingly slow but poor in quality, broadband is seen by many as the Holy Grail.
It is perhaps ironic that the PR industry is promoting the profession to universities at a time when PR is one of the leading career options for students. But many believe the industry has failed to communicate the diversity of PR in the past, as well as challenging many of the myths that still abound,...
As European integration continues apace, international organisations which do not have a consistent European corporate reputation are being held to account by a savvy public.
It is a running joke in the PR industry that PR practitioners are hopeless at publicising their own profession. Whereas other industries promote themselves through exhibitions and events, the PR industry lacks an annual forum where agency and in-house practitioners, suppliers and PR associations can...
As clients demand greater accountability, PR practitioners are focusing on how best to evaluate their campaigns. But for those new to evaluation, the range of methodologies on offer can be confusing. Media content analysis and press cuttings is the most commonly used technique but a range of acronyms...
A well thought-out guerrilla marketing stunt has the potential to make clients weak with gratitude as precious column inches are secured at minimal cost. At a time when marketing spend is being tightened, its cost-effectiveness makes it an attractive option.
If budget increases are evidence of the importance an organisation places on a particular department, then in-house PR has acquired a most favoured status. According to the 1998 PR Week In-House Survey, 65 per cent of in-house departments enjoyed a budget increase this year, compared with 46 per cent...
advertising is restricted for financial reasons to just four markets - US, France, Germany and Japan ...
to remove filters