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IPG ups forecast for UK adspend growth to 2.2%

14 Jun 2013 | by Maisie McCabe

performance" in traditional media. In its last set of forecasts in March, Magna retained its earlier ...

How Coca-Cola plans to keep its fizz amid the Western world's war on sugar

28 May 2013 | by David Benady and Nicola Kemp

forecasts. Kent acknowledged that 2013 would be tough for the company. Presenting the 2012 results, he ...

PPA's McIlheney wages war on magazine cynics

09 May 2013 | by Louise Ridley

Expenditure Forecasts , partly due to the migration of one-time readers on to digital platforms. But ...

UK adspend recovers to 2007 levels

09 May 2013 | by Louise Ridley

Adspend grew 2.3 per cent year on year to reach 17.2 billion in 2012. The report forecasts ...

ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013

29 Apr 2013 | by Ian Darby

Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to the latest forecast by ZenithOptimedia.

Tech innovation to fuel UK ad market growth

11 Apr 2013

Forecasts predict online and mobile sectors will help the UK ad market outstrip its eurozone rivals.... But the latest forecasts provide more reason for confidence going forward one from the European ...

What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

with accurate forecasts of North America box-office takings. We work with scripts, before large amounts ...

Alison Robinson - Balancing the scales of justice

28 Mar 2013 | by Loulla-Mae Eleftheriou-Smith

for Medium-Range Weather Forecasts, was COO of the Legal Ombudsman as it was first setting up. He says ...

UK in Top 10 digital markets but lags behind European rivals

11 Feb 2013 | by Arif Durrani

In the Publicis Groupe agency s New Media Forecasts report published today (11 February), the UK ...

Brands gear up for Social Bowl

31 Jan 2013

advertisers paying, according to forecasts, $3.8 million for a 30-second spot. The broadcaster CBS has the ...

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