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Coca-Cola plots football activity

sponsorship of the rebranded Coca-Cola Football League....centre on promoting the main Coke brand and Powerade, the official sports drink of the Football League ...

Adwatch: Adidas - 'Road to Lisbon'

special place in our hearts and represent a unique football heritage. So why isn't the 'Road to Lisbon..., because Nike comes from a country that thinks football is a game for lasses. The line 'Impossible is ...

FIFA reassesses World Cup image

Football's world governing body is understood to have appointed an agency to work on the project ...

Brand Builders: This Works

football team play in Portugal, where she stayed in luxury with the French entourage. Only the knowledge ...

Brand culture: Maverick marketers

Atlantic' across the front of the team strip of Crystal Palace football club, which the company sponsored ...

Interpublic's McCann Erickson wins $90m Pfizer brief

Shandwick on a global PR brief for Viagra. In the past, football legend Pele has been signed to promote ...

Football rebrand is long overdue

With the announcement earlier this month that the Football League is to undergo a rebrand, it has ...

ITV sick as a parrot over England’s Euro 2004 exit

other matches. The other three quarter-finals delivered between 34% and 39% women. Die-hard football ...

Media Bitch

mini-fridge, free beer, football and inflatable goalposts. Runner-up prize for best Euro 2004 stunt goes to ...

Media’s new wave

unveiled as the new vice-chairman of ZenithOptimedia, says that being able to play football, cricket or buy ...

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