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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...

Horse meat tests demanded by FSA

Food retailers have been told that they must carry out tests on their processed beef products...for the frozen-food company by French supplier Comigel. The Food Standards Agency, in light of the revelations at Findus, is demanding a more comprehensive programme from food manufacturers. Catherine Brown, chief ... more robust response from the food industry in order to demonstrate that the food it sells and serves ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

The big four supermarkets and a raft of major food companies have signed up to the Department...-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ... will be an easy to read and understand labelling system Premier Foods , manufacturer of brands including Hovis ... commitment from the food industry. But it is a great step in the right direction and will help million of us ...

British farming bodies unite to capitalise on horsemeat scandal

-contaminated supermarket food....situation. "They feel let down by what looks like a criminal element in an isolated part of the food chain, which has certainly not helped in reassuring consumers that the food they are buying is what ... launch a new "farm and factory" website as part of plans to open up its food supply chain to consumers ...

Soft drinks brands sign up to government Responsibility Deal initiative

and food manufacturers, supermarket and catering companies to have signed up today (22 January) include GSK, Co-Operative Food, Burtons Biscuits, AG Barr, Britvic and Dairy Crest. They join the 23 companies ... to see even more progress. All in the food industry have a part to play and I now expect companies which ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more ... -president of the organisation, said relying on the food industry to police its own calories and health advice was "inherently ... of obesity. "We actually agree with doctors, and almost everyone else from food business to mums ...

Bacardi offers Facebook fans chance to party with Rafael Nadal

, food, music and drinks for the one-off Balearic island event. Legal drinking-age consumers can enter ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

that imply food is high quality at low prices - the essence of any supermarket proposition. Morrisons has ... real point of difference. Registering 'Making good food cost less' doesn't mean it will be used ...

Rising utility bills the leading worry for UK consumers

%) Rising food prices (22%) Debt (19%) Job security (18%) Rising fuel prices (14 ...

ISBA Conference: President spotlights online behavioural ads debate

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

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