Shell kicks off agency hunt for CRM activity
09 May 2013 | by Sara Kimberley
-in-cheek campaign for the brand acknowledging the poor reputation of petrol-station food. ...
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Shell admits failings of garage food in tongue-in-cheek campaign
13 Mar 2013 | by Matthew Chapman
Shell is acknowledging the poor reputation of garage food with a tongue-in-cheek campaign...and handmade Cornish pasties, will make customers reassess its food offering. Activity will be based around the strapline, "Proud not to serve garage food", and follows a "significant investment" its store ... newspaper rack announcing, "good food found at a garage". Posters will claim Shell bucks the trend ...
Rolex named number one consumer Superbrand for second year running
25 Feb 2013 | by Ben Bold
, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...
Diverse, ageing and losing faith: dissecting the British consumer in 2013
11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
obvious opportunities for the likes of food brands, media channels, retailers and airlines to tailor ... that this issue - or, rather, collection of issues - will dominate many sectors in 2013, from the food industry ...
Six themes at the Mobile World Congress 2013 set to impact the media
27 Feb 2013 | by Opinion
and Intercontinental already have concierge and food content apps adding value alongside transactional brand ...
Ex-FindaProperty marketer Sheraz Dar joins OpenRent
31 Jan 2013 | by Alex Brownsell
us to help develop and grow the business." Dar is a former head of marketing at Premier Foods. He ...
Nike and Morrisons first brands to launch Weve mobile ads
05 Feb 2013 | by Matthew Chapman
to rapidly develop its digital proposition through the launch of non-food ecommerce sites. Speculation ...
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