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CAMPAIGN DIRECT: PROFILE - The Microsoft man in the street who looks to preach to the unconverted/NEIL THOMPSON couldn’t use a PC when he joined, but he oversaw the Office 97 launch

dominated by junk food, computer jargon and mysticism. Much of the action is centred around the bright...Microserfs, a novel by the American author and cultural commentator, Douglas Coupland, outlines the lives of a group of geeky twentysomethings in California s Silicon Valley. It s a surreal world dominated by junk food, computer jargon and mysticism. Much of the action is centred around the bright ...

OPINION: MILLS ON BUSINESS

. So what do we have here? Well, we have an Exeter University academic s report by the Food Advertising Unit which says that children are not taken in by food ads. At the same time, we have Kraft ... in the food trolley as a bottle of wine or some mangetout; and three, that women are just as likely to buy ...

STOP PRESS

modifications are necessary. The report was due in September. Health food chain Holland s newly formed ...

STOP PRESS

Colin Smith s claim last week that Safeway will concentrate on developing its food range ...

AGENDA: Countdown to a profitable 2000 - The Millennium Bug has a range of possible effects which marketers must take into account and plan for. However, preparation could offer companies an advantage over rivals, writes Rachel Baird

perfectly. A rush to withdraw savings from banks or to stock up on food, for example, could lead to banks with no money and shops with no food. Asda is taking this possibility seriously enough ...

CLOSE-UP PERSPECTIVE: Homeworking will free us all to have a better office life

sink into a sofa, get some decent food and generally be treated like human beings. Maybe even ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

of genetically modified (GM) food, through a Bartle Bogle Hegarty created ad campaign, backfired when Prince Charles became an opponent. Food retailers, with the exception of Iceland, adopted a wait and see ... picture, showing an ongoing collapse of public support for biotechnology and GM foods. BAT ...

Action Man puts name to game

Foods and MD Foods to produce an Action Meal - a pre-packed meal with Action Man-shaped chicken ...

Tesco cut-price computers take on PC retailers

as it expands its non-food business. Tesco launches a travel insurance service this week in 550 stores ...

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

-purchased drink, or a new flavour of pet food for the cat. The trial has been running in ten stores since June ...

 

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