Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
management app at theme parks, an app that syncs the users dietary requirements with food products in store ...
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Brand Manager of the Week: Daianna Karaian
22 Aug 2012
Describe yourself in three words. Focused, bold, reliable. How would you define marketing? A promise made, and kept. What would you be if you weren't a brand manager? A food critic. What advice would you give someone starting their marketing career? Work for a brand you ...
Reinventing marketing: We need to rediscover the real meaning of brand trust
11 Aug 2010 | by Alan Mitchell
of the decisions we make are driven by primeval instincts of attraction (food, sex) or flight (risk, danger ...
Editor's Comment: Get top marketers on board
07 Sep 2010 | by Gareth Jones
this week, Patrick Cairns, the seasoned Unilever marketer and former Plum Baby boss, has joined Kallo Foods ...
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