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Shell admits failings of garage food in tongue-in-cheek campaign

13 Mar 2013 | by Matthew Chapman

Shell is acknowledging the poor reputation of garage food with a tongue-in-cheek campaign...and handmade Cornish pasties, will make customers reassess its food offering. Activity will be based around the strapline, "Proud not to serve garage food", and follows a "significant investment" its store ... newspaper rack announcing, "good food found at a garage". Posters will claim Shell bucks the trend ...

T-Mobile launches Jubilee ad with Harry Hill and David Dickinson

02 May 2012 | by John Reynolds

of other brands, including the Co-op and a number of food brands have undertaken activity linked ...

Publicis London launches iHobo app to raise homeless awareness

10 May 2010 | by Anne Cassidy

iPhone users get to make decisions impacting the virtual homeless person s life, such as offering food, money or emotional support, and alerts are sent to notify the user when the iHobo needs help. The app, made by Publicis London for the homeless charity Depaul UK, makes the point that homeless people ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

Dunstone is preparing to move into fast food by bringing Five Guys, Obama s favourite burger joint ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Private View: Ben Walker and Nick Meek

08 Jul 2011

. Tremendous. Cannes-tastic. Cannes-dabi-dozi-tastic. Beautiful food. Tasty people. Is that the right way ...

Paper Round (24 August) - Which clients are advertising in the national press?

24 Aug 2010 | by Sarah Johnson

to make the most of what s left of the summer. The supermarket advertises deals on BBQ foods until ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

 

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