LONDON - UKTV is rebranding its UKTV Food channel to Good Food as part of a new licensing deal...The agreement, negotiated between UKTV and BBC Worldwide, the owner of Good Food magazine, permits UKTV to rebrand its channel, associated website, as well as commercial and promotional activity ...
with the strapline "We have fun with food", Good Food aims to target upmarket 25 to 44 year-olds searching for food ...
22 Jun 2009
UKTV Food is rebranding as Good Food and is promoting the change through a series of idents created...Introducing the endline We have fun with food, each ident focuses on people enjoying food in different settings such as at family roast, around a campfire, and at a dinner party, in a bid to show how food can bring people together. In one spot wild food, a group of friends are seen foraging ...
14 May 2009
| by Jacquie Bowser
LONDON - The National Trust has launched a website called Food Glorious Food as part of a campaign...-fareast-language:#0400;
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The Food Glorious Food website has been developed to support families as they teach their children to understand and get involved in growing food. It features a ...
of the National Trust's Food Glorious Food campaign, which has been developed and run by Forster, the social ...
LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ...
ten pounds a year, it claimed. A second study saw adults exposed to unhealthy food advertising eating ...
strand on UKTV Food, "Food to Share"....also extends online to the UKTV Food website, with specially created content such as recipe ideas, display advertising and sponsorship of the UKTV food monthly e-newsletter. Andy Moore, IDS commercial ...
01 May 2009
| by Cathy Wallace
Client: The British Frozen Food Federation PR team: ONE Timescale: August 2008-ongoing Budget: In excess of 100,000 The British Frozen Food Federation (BFFF) is the leading trade association for the frozen food industry. It wanted a consumer-friendly face to promote the benefits of frozen food to a ...
LONDON - The Food Standards Agency (FSA) is part funding a cooking programme on UKTV along.... It will launch at the end of the year on the Good Food channel. Shine TV was behind the Masterchef series ...
the value of families passing on recipes and culinary skills. The Good Food channel launches on 22 June ...
13 Oct 2009
| by Claudia Howard
-platform partnership that centred on food content. We created weekly tear-off recipe features and also sponsored ...
. Online, we worked to identify key food bloggers and seeded content prior to the fortnight, which resulted ...
22 Jun 2009
| by Jacquie Bowser
LONDON - UKTV is today unveiling new on-air branding for its food channel to mark its change from...Good Food is the final channel in UKTV's portfolio of ten channels to be rebranded following an 18 ...
and positioned Good Food to appeal to food lovers and serious foodies with the end line "We have fun with food". The branding includes four idents called 'Stir Fry', 'Wild Food', 'Dinner Party' and 'Sunday Roast' that aim ...
01 Jul 2009
| by Sean Beaven
Good Food launched on 22 June, replacing UKTV Food with the tagline "We have fun with food...Media brand Good Food Owner UKTV What's happened? Channel has rebranded The new look feels a lot fresher than the old channel. This brand name is not new to the consumer - Good Food magazine has been published by BBC Worldwide for several years. Good Food is targeting upmarket 25 to 44 ...