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The food sector was dominated by customer magazines in the latest set of ABCs, with Publicis...,173,303 copies, a 2% drop period on period. Of the consumer titles, BBC Worldwide's BBC Good Food attained a ... , to 81,484 copies. Top eight food magazines Magazine Circulation Prd/prd Yr ... Food 340,057 -7.1 0.5 (BBC Magazines) Waitrose Food Illustrated 320,006 0.3 1 ...
Ofcom's ban on HFSS food advertising on children's television means increasingly slim pickings...on junk-food advertising came into force. The media watchdog, faced with mounting political pressure ... to high fat, salt or sugar (HFSS) foods - and the effect on ad revenues on kids television channels has ... kids TV (see box, right). She says: The junk-food ban was a disappointing decision. It was really ...
As the Government gears up to scrap the Food Standards Agency, new research shows that without...survey chose Kellogg s as the most irresponsible manufacturer of food high in fat, salt and sugar (HFSS ... . The figures came as Health Secretary Andrew Lansley prepared to scrap the Food Standards Agency, revealed last ... per cent did not trust the industry to be properly regulated. The traffic light system, where foods ...
Food magazines are holding up well during the recession, with cookery and kitchen titles up more...." BBC Worldwide's Olive and Good Food both fell year on year, by 1.4% and 1.7% respectively, although the BBC's Easy Cook registered a 20.4% year-on-year increase to 88,692. Alfie Lewis, group food publisher ... are giving things up in this tough economic climate, but food remains a mainstay. In many cases, we have been ...
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Diet Coke hired Lexis to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.
Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg.
with what we are trying to achieve. But media owners mostly attempt to keep front of mind through food ...
Coca-Cola was one of the London 2012 Olympic Torch Relay's three partners. Through its sponsorship, Coca-Cola was able to choose several people to be torchbearers. As the only sponsor with the rights to bring live music to the Olympic Torch Relay, it was also allowed to host free concerts along the...
Campaign: Raise a Roast Client: Crown Carveries PR team: Willoughby PR Timescale: February-April 2011 Budget: 25,695 Mitchells Butlers pub and carvery chain Crown Carveries wanted to capitalise on the royal wedding and asked Willoughby PR to create coverage. Objectives -...
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