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Good Food launched on 22 June, replacing UKTV Food with the tagline "We have fun with food...Media brand Good Food Owner UKTV What's happened? Channel has rebranded The new look feels a lot fresher than the old channel. This brand name is not new to the consumer - Good Food magazine has been published by BBC Worldwide for several years. Good Food is targeting upmarket 25 to 44 ...
Is there anything food advertisers and their agencies can do to satisfy health lobbyists...Not a lot, it seems. Curbs on food ads in the UK are among the toughest in the world. Indeed ... to cut much ice with Which?. Last week, in a report titled Food Fables, the group accused companies of not doing enough to curb the marketing of snack foods and fizzy drinks to children. It infers ...
Which? accuses food giants of covert tactics to target young teenagers, Anne Cassidy reports....has been stoked up by a report on junk-food ads from the consumer body Which? that has castigated food giants, including Nestle and Coca-Cola, for targeting junk-food ads at the under-16s (or young teens) by using unregulated mobile phone marketing and social networking websites. The report, entitled Food ...
Food manufacturer's cooking sauce ad uses the theme of "Spread Something Good" to target key market....Heinz, famously known for its "57 varieties" slogan, recently launched a 1.3m campaign for its Spread Bake group of cooking sauces. The Pittsburgh-based food giant's new range is backed by an initial 1m TV ad campaign, running with the strapline "Spread Something Good". The ad opens with a woman ...
You're probably toxic with too much junk-food thinking after Ofcom's ruling last week. But I make...over junk-food TV advertising. So after a week of hand-wringing and soul-searching, what next? Well ... to institute such controversial measures on television if the result is simply a greater proportion of junk-food ... junk-food advertising in their media so that it is handled responsibly and balanced by positive healthy ...
Emma Barnett looks at the possible effects of any further moves to curb food and alcohol ads....Pressure from MPs and health lobby groups is building on the Government to impose further curbs on the advertising of alcohol and high fat, salt and sugar foods (HFSS). A 9pm TV watershed has been mooted, which it has been estimated could cost broadcasters 250m a year in lost revenue. This renewed assault on TV ...
decrease in spend on press ads by the major food retailers....the biggest eight food retailers decreased by 13%. In January alone, the fall was more pronounced, down 32 ... be that retailers are cutting spend ahead of a summer blitz.The Co-operative Food spent 40% less over the quarter ... for money, quality and responsibly sourced food close to home.' Whether the decision by supermarkets ...
As children, we were always told never to play with our food - but it appears no one told United
Nestlé’s bid to buy the Linda McCartney food brand follows a string of ‘ethical’ firms selling up...The Body Shop for 'selling out' to L'Oréal, and this month lamented the proposed sale of veggie food brand ... of the fact that proceeds from its Phish Food line help fund a water pollution reduction project in Vermont ... consumers it's Phish Food first, ethics second.' ...
Last week, as Ofcom announced restrictions on TV food advertising that could cost the broadcasting...While Ofcom was labelled "Draconian" by some broadcasters for its restrictions on TV advertising, the regulator seems set to take a more enlightened approach towards commercial radio. The day before the food ad guidance was issued, Ofcom had announced its intention to examine the future of the regulation ...
