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Superbrands case studies: Marks & Spencer

-brands in clothing, a flow of new products in food and the launch of its &more credit card. It has also focused more ... for the second year. It was also ranked by Greenpeace as the top food retailer for its performance on non-GM foods and was awarded the title of 'Most Advanced Supermarket' by Compassion In World Farming in 2003 ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

of the top 10 most-loved brands were related to food and drink. Moreover, two retailers (Tesco and Marks ... the 'most-indifferent' brands list. In contrast, food, consumed by everyone on a daily basis, is a far more ... , and food is the ultimate personal experience. Cheapness This drives a wedge between those who like ...

Incentives: Luxury rewards

that would reflect the high standard of the product and had a natural synergy with the fine-food experience," adds Wells. So the brand put gourmet food and hotel offers on 200,000 37.5cl bottles across seven ... premiums suppliers such as EIC, Sony, Dixons and Procurement, so it is also cost-effective. FOOD AND WINE ...

Asda explains its bold attempt to involve customers in decision-making

ranges and new food and household lines. It has named this open-door policy Chosen By You'. Bond says ... in their basic food ranges. Bond says Asda would have to consider what customers want', but suggested they were ...

Sector Insight: footwear retailing

to lead its marketing operations. Her previous experience has been mostly in food industry as marketing ... have been at Northern Foods and Kraft. Naomi Shefford, marketing and property director, Shoe Zone ...

Sector Insight: Childrenswear

director for Morrisons.com non food business. Before joining Morrisons she worked at fashion retailer White ...

Marks & Spencer describes its journey from corporate social responsibility to sustainability

as taking trans fats out of food, reducing energy use and promoting Fairtrade. Externally it has allowed ... and desirable. Mike Barry is head of sustainable business and Lucy Calver is head of food and Plan A ...

No room in the UK: can new retailers succeed on the high street?

in recent years. Whole Foods Market, which has 300 stores in the US and Canada, opened its UK flagship ... . However, the recession took hold and the challenge of selling premium food on the UK high street became stiffer: this month it opened only its sixth store, in Glasgow. Since Whole Foods Market made its debut ...

Brand owners and retailers battle over 'grey market' goods

obtained unofficial stocks of Procter Gamble's Eukanuba specialist pet food. The decision angered P G ...

Top 10 puppets in advertising

on shipping out low cost, bulky items like 25 pound bags of dog food. PG Tips - Monkey ...

 

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