-operation between food and drink manufacturers, retailers and the media....and industry experts to debate ways in which the food industry could rebuild confidence and trust among ...
, editor of EU Food Law and included former editor of The Grocer, Clive Beddall OBE; Johanna Hignett ...
. Before an invited audience of manufacturers, retailers, food industry bodies and journalists ...
Food distribution company Highgrove has brought in Threepipe to handle PR for its soon...Threepipe won the six-figure account following a six-way pitch. The chilled baby food range aims ...
supermarket Ocado. The PR programme will target parental bloggers, food journalists and key opinion formers in the baby and food sectors. Highgrove's communications strategy will focus on highlighting the benefits ...
Full Portion Media has been hired by Kumud Ghandi, a food scientists who campaigns for better...FPM will promote Gandhi's businesses which include The Cooking Academy and event management company The Saffron House. Kumud is a campaigner to bring healthy cooking skills into the classroom so that schools offer education in essential nutrition and food science teaching fundamental every day life skills ...
Brunswick is handling the PR for US food giant Kraft's bid to buy rival confectionery giant Cadbury.
want clear information about the benefits of organic food and farming. The reputation of organic food also suffered a blow earlier this year, when a report from the Food Standards Agency said ...
The National Trust has brought in Midas PR to launch its first branded food and drink products....Midas is charged with promoting a range of fresh and prepared foods, which are being produced ...
food chain through its estates, farms, orchards and mills, and is actively campaigning to encourage the public to think and learn more about food and where it comes from. The National Trust team at Midas ...
Indian food brand Patak's has brought in 360° to handle its PR support....'s produces Indian food for the retail and restaurant sectors, with an extensive range of cooking sauces ...
World Foods in 2008. The agency will report to marketing controller Tracy Hughes and marketing ...
The organic food industry is expected to ramp up its fight to revive flagging sales at a meeting...the principles of organic food including sustainability and pesticide-free production. The meeting will include ...
in the number of customers prepared to pay for most organic food products. The reputation of organic food also suffered a blow last month, when a report from the Food Standards Agency said it was no more nutritious ...
The Department for Environment, Food and Rural Affairs (Defra) is planning to target four types
22 Jul 2009
| by Stephanie Lvovich, APCO Worldwide
In an increasingly complex food industry, a positive reputation can make all the difference...Reputation matters. For the food and drink industry in today's climate, it can mean the difference ...
of innovative products. Over the past ten years, food and drink companies have faced a very challenging ...
experts feel about companies' activities will be increasingly important. In a debate on food and health ...
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