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Canned Food UK and celebrity chef James Martin are working with PR agency Grayling to launch...The u.can cook app promotes using canned food as a recipe ingredient or snack on its own. It is hoped the app will highlight the benefits of canned food such as convenience, versatility, nutrition ... . Steve Thomas, chairman of Canned Food UK, said: 'How people access information has changed significantly ...
As the Government gears up to scrap the Food Standards Agency, new research shows that without...survey chose Kellogg s as the most irresponsible manufacturer of food high in fat, salt and sugar (HFSS ... . The figures came as Health Secretary Andrew Lansley prepared to scrap the Food Standards Agency, revealed last ... per cent did not trust the industry to be properly regulated. The traffic light system, where foods ...
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Diet Coke hired Lexis to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.
can be served as a snack To enhance Ryvita's profile as a high quality food manufacturer. Strategy and plan Wild Card chose top chef Valentine Warner and food and drink broadcaster Nigel ...
Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg.
Publicasity has been appointed by catering wholesale distributors 3663 to handle trade, regional and national media.
Edelman has acquired Dutch health and food PR agency Hinfelaar PR to bolster its health, food...Hinfelaar PR founder, Marc Hinfelaar, who founded the agency in 1998, will join Edelman Amsterdam's management team. He will also lead the combine consumer, health and food teams, based from the offices ... and deepen our existing expertise in the health, food and consumer arena and bring highly-regarded health ...
Food distribution company Highgrove has brought in Threepipe to handle PR for its soon...Threepipe won the six-figure account following a six-way pitch. The chilled baby food range aims ... supermarket Ocado. The PR programme will target parental bloggers, food journalists and key opinion formers in the baby and food sectors. Highgrove's communications strategy will focus on highlighting the benefits ...
Visit Sweden has appointed W Communications to promote the Swedish resort of Skane as a food...to exploit our big brand thinking and leverage our work with smaller food and drink brands to get people visiting Sweden not just for its beauty and people but for its food too. W Communications was appointed for its food and drink experience, such as Hendrick's Gin and Gallo wines. The agency will use a ...
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