26 Apr 2012
| by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
is Europe's first specialist food corporate comms and public affairs consultancy....to focus on the reputation of the food and beverage market from agriculture and raw materials to retail ...
and legislative measures on food issues, ranging from ingredients, additives and health claims to food security and disease prevention, are impacting our clients business. More than ever, the food industry needs to engage ...
Food service sector supplier Brakes has appointed Nexus Communications as its retained PR agency...Brakes is a distribution company supplying food, drink and other products, mainly to the catering industry. Nexus remit covers all aspects of trade PR, including the M J Seafood and Woodward Foodservice ...
as the leading food service company in the UK. Nexus director Kevin Coles will lead the account. He said ...
14 Jun 2012
| by John Owens
McCain called in Nexus Communications to handle a campaign for the launch of the food firm's Ready...Campaign: The launch of McCain Ready-Baked Jackets Client: McCain Foods PR team: Nexus ...
online, 22 bloggers who covered the topics of family and food were targeted, with half agreeing ...
? For example, working with a nutritionist or chef; blind tastings with local and well-known food critics ...
15 Mar 2012
| by John Owens
Strawberry Fields Forever press trip to Hugh Lowe farms, targeting influential food titles. This was designed ...
of key food titles, including several 'Best of British' features. Seven interviews with Torode reached ...
on and offline.
One thing I'd be interested to understand is how they worked with food bloggers ...
14 Jun 2012
| by John Owens
The Conseil Interprofessionnel du Vin de Bordeaux wanted to challenge the popular misconceptions that wine from Bordeaux is expensive and exclusively red. It called in broadcast specialist Markettiers4dc and drinks PR specialist R&R Teamwork to launch a campaign.
13 Sep 2012
| by John Owens
Red Tractor Assured Food Standards, a quality-food assurance mark, wanted to raise awareness around...Campaign: Team RT Client: Red Tractor Assured Food Standards PR team: Green Row ...
Red Tractor farms and food origins.
Strategy and plan
The Team RT campaign highlighted the journey of Red Tractor-certified food from UK farms to 24 Olympic venues. Team RT comprised seven Red ...
02 Apr 2012
| by John Owens
to start a revolution in keeping food fresh....Food Freshness Technology brought the agency on board for the retained brief following a four ...
want to keep fruit fresh for longer.
Also, at a time when the ability to produce and grow food ...
, and we felt that College Hill s food specialists were ideally experienced to do this job for us ...
24 May 2012
| by John Owens
it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...
22 Mar 2012
| by John Owens
in Paris. An equivalent in the UK would be a perfect venue for an event for food bloggers, highly ...
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