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Laurence Green: Fast-food nation shows a healthy appetite for product

01 Sep 2011 | by Laurence Green

, in the country that gave us "Have a nice day!", Pret is being feted as the food service brand de nos jours: a management and incentivisation masterclass. Elsewhere in fast-food nation, those old heavyweights Kraft Foods and Sara Lee are squaring up in court in a bid to establish their bragging rights once and for all ...

Hotline: UM London retains media business

13 May 2011

UM London has retained the UK and Ireland media business for the US food group General Mills.

Media Perspective: The social web and stats are paving the way for internet TV

04 Jun 2010 | by Russell Davies, russell@russelldavies.com

-connected fridge that can order food when you run low. It gets some PR headlines and then disappears because no

On the Campaign couch

07 Mar 2013 | by Jeremy Bullmore

. But in food and drink (or, rather, for some foods and some drinks), a gentle reminder that this particular ... . That was the time when "convenience" was a key discriminator: fast food, keg beer, instant coffee (whatever happened to instant tea?). Then "convenience food" came to mean food of inferior quality. We didn t want to forgo ...

Editor's Perspective: Anonymous Ruskin ad couldn't be more timely

05 Nov 2010 | by Claire Beale, claire.beale@haymarket.com

towards the bottom of the advertising food chain that inevitably end up feeling the pain most. Yet ... creative risks or developing new technologies, everyone else further up the advertising food chain ...

On the Campaign Couch ... with JB

01 Sep 2011 | by Jeremy Bullmore

One of my accounts (a food brand) has just appointed a new marketing director (let's call them Smith). This is bad news for me; Smith used to hold the same role at another food brand and that food brand was the client of my former agency. That might have been an advantage, had I not been the team ...

Best of the blogs

10 Sep 2010

is that more unites us than divides us. That's why we have been able to take the Food Lover strategy authored in the UK for Lurpak and take it right round the globe - it turns out that while the food people love is culturally distinct, a love of good food is not. People are Unspecial and so are you. And I want to try ...

Best of the blogs

02 Jul 2010

://alexbogusky.posterous.com INDUSTRY IS TOO QUICK TO REACT The latest proposal from NICE recommends a 9pm watershed for any food high in saturated fats, salt or sugar. Junk (or highly processed) food to you and me. Predictably, the advertising ... "that most food advertising has a marginal impact on what children eat". Which begs the question, why ...

The media scene may be changing, but it's a case of plus ça change for some

06 Jun 2013 | by Arif Durrani

, to connect, to experience, to escape and to indulge. "If TV is our daily food, video on demand is a box ...

On the Campaign Couch...with JB

20 Oct 2011

the effortless winners?" Q: We have just won the advertising account for a big fast-food chain and the client, naturally enough, is expecting us to eat their food. I've just lost two stone and pride myself ... no for an answer and expects us to eat greasy junk food during all their meetings. How do I get around this? A ...

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