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Organic food ad banned by ASA

An ad featuring a pantomime cow promoting organic food has been banned after its claim that all

Morrisons promotes fresh food in Christmas campaign

s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...

UKTV completes rebrand of channels with Good Food relaunch

LONDON - UKTV will complete the rebranding of its channels by renaming UKTV Food as Good Food....Food s unveiling is the result of a licensing deal between UKTV and BBC Worldwide to use the name of the BBC Good Food magazine for the channel. Good Food will launch on 9am on Monday 22 June and will be supported by a website . The channel will launch with the strapline "We have fun with food" and looks ...

Tesco in-store bakery ad falls foul of food campaign complaint

is part of the UK charity Sustain, which is an alliance for better food and farming. It supports ...

Northern Foods calls £5 million media planning and buying review

LONDON - Northern Foods, the UK food manufacturer that produces products such as Goodfella's Pizza..., including the incumbent Equinox, which first began working with Northern Foods in 1998. The review is expected to include all of the Northern Foods range, including Dalepack Foods, Fox's Confectionery and Green Isle Foods. The company spent more than 3 million on media in the 12 months up to 30 April ...

Sharwood's to fund peaktime series on Five

LONDON - Sharwood's, the Premier Foods-owned brand, is investing in a peaktime food series...The spices and cooking-sauce producer is funding the 13-part series, called Chinese Food ... Chambers. Chinese Food In Minutes is the first move by Sharwood's into advertiser-funded content ... Chinese food." ...

MediaCom scoops Northern Foods' £5 million media

LONDON - Northern Foods has awarded its £5 million media planning and buying business to WPP...MediaCom won the business following a pitch against the incumbent on the account, Publicis-owned Equinox, and undisclosed agencies. Equinox had worked on Northern Foods business since 1998. The account includes Northern Foods brands Fox's Biscuits, Goodfellas Pizzas and Dalepak Foods. Northern Foods ...

Walker Media wins Kettle Foods account

LONDON - Kettle Foods, the owner of the Kettle Chips brand, has appointed Walker Media to handle...at Kettle Foods, said: "As a relatively new advertiser to TV, we were looking for a media agency partner ...

Tesco to launch ad-funded TV series on C5 and UKTV

Tesco is launching its first ad-funded TV series, called The Tesco Real Food Cook-Off, on both...by a panel of judges in the TV studio. The activity supports the Tesco Real Food brand as part of an ongoing commitment to "helping customers eat great food, every day". Breige Donaghy, Tesco's head of Real Food, is heading the marketing drive. ...

Eblex signs UKTV sponsorship deal

The English Beef and Lamb Executive has signed a deal to fund Matt And Allegra's Big Farm, a food...The body will fund the format's second series, which is fronted by the ex-England rugby player Matt Dawson and chef and Leon co-founder Allegra McEvedy. It will premiere on pay-TV channel Good Food in the autumn. The show follows the 2008 series Mitch And Matt's Big Fish , which was funded by Young ...

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