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TV food ads 'encourage snacking'

LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ... ten pounds a year, it claimed. A second study saw adults exposed to unhealthy food advertising eating ...

Wrigley brings back 'Food Creatures'

new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...

Hotline: Quorn Food appoints Initiative

Quorn Food, the meat-free brand, has appointed Initiative to handle its £5 million media planning

Industry faces fresh attacks on food ads

The health lobby will launch a concerted campaign this autumn for new curbs on ads for junk food...Pressure groups will join forces to demand a 9pm watershed for TV commercials for "unhealthy" food ... by running them during others watched by millions of children. The Children's Food Campaign this week ... on the ability of food and drink companies to be part of the solution, warning that they could use ...

Ad regulator bans KFC 'fresh food' ad

LONDON - A TV ad for KFC, created by Bartle Bogle Hegarty, claiming the fast-food retailer uses...Twenty people complained the ad was misleading because it claimed fresh food was delivered daily to KFC branches and prepared on-site. Viewers also believed the ad misleadingly implied the chicken was grilled as opposed to fried. KFC said the ad depicted its Original Recipe chicken on the bone, which ...

IPA Effectiveness Awards 2010: Bronze Award - The Co-operative Food

Title: The Co-operative Food: 'Good with food'...Client: The Co-operative Food Entrant: McCann Erickson Advertising Author: James Hamilton ... /poster, radio, sales promotion, TV IN A NUTSHELL This campaign educated shoppers on the brand's quality food ... for every £1. SUMMARY In 2005, The Co-operative Food brand was at serious risk of implosion: modern ...

Hotline: Tanfield Food Company appoints Manning Gottlieb OMD

Tanfield Food Company, which owns the Look What We Found! range of convenience meals, has appointed

Why we're loving ... Sam Bompas and Harry Parr, food architects

to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...

Tesco in-store bakery ad falls foul of food campaign complaint

is part of the UK charity Sustain, which is an alliance for better food and farming. It supports ...

Public View - FSA 'Food Standards Agency 'full of it' by MWO

LONDON - What did the public make of the new FSA ad, warning of the dangers of food products...Watch the video above to find out. View the original ad and give your verdict: Food Standards Agency 'full of it' by MWO Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

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