11 Sep 1998
| by BEN ARNOLD
According to the Food and Drink Federation (FDF), 23 million work
days are lost through food...According to the Food and Drink Federation (FDF), 23 million work
days are lost through food poisoning each year. The sixth National Food
Safety Week aimed to raise public awareness over the importance of food
safety and hygiene in order to lower such statistics.
Objectives
To convey ...
11 Jun 1998
| by RUTH NICHOLAS
of the benefits of genetically modified (GM)
foods has had anything but a low-key response....US bio-technology firm Monsanto s deliberately low-key attempt this
week to convince the public of the benefits of genetically modified (GM)
foods has had anything but a low-key response.
Monsanto ...
the strengths of GM foods in a measured way.
Within 48 hours of publication, the national press campaign ...
06 Mar 1998
| by STEPHEN ARMSTRONG
Many journalists move from editorial to public relations but for
Food Illustrated editor Neale...Many journalists move from editorial to public relations but for
Food Illustrated editor Neale ...
I am today and ensuring this
magazine will be different.
The magazine in question is Food ...
. The
monthly title will cover food producers, growers, sellers, chefs and
food itself. Although the magazine ...
18 Sep 1998
| by JULIETTE GARSIDE
Supermarket chain Asda has reshuffled its consumer agencies and
moved food PR to Lee and Knight...Supermarket chain Asda has reshuffled its consumer agencies and
moved food PR to Lee and Knight ...
.
Incumbent Sundial Communications had handled food since 1996 and drink
since 1997 for Asda ...
to handle the supermarket s other non-food areas, including
health and beauty and home and leisure.
...
13 Mar 1998
| by JEMIMAH BAILEY
An Bord Bia, the Irish food board, is tipped to appoint Edelman PR
to a six-figure account...An Bord Bia, the Irish food board, is tipped to appoint Edelman PR
to a six-figure account to promote Irish products, including beef, in
the UK.
The board reviews its UK PR agency every three ...
food and drink products
overseas and has a six-strong office in London.
The Irish government ...
13 Feb 1998
| by NICK PURDOM
Timescale: December 1997- on-going
Cost: Undisclosed
Olibra is a food ingredient made from ...
suppressant when added to manufactured foods.
Objectives
To alert food manufacturers that Scotia ...
pharmaceutical company we probably presented the material in a
quite different way to a food company ...
19 Jun 1998
| by RICHARD HARRISON
When Prince Charles spoke out against genetically modified foods,
Monsanto turned the attention...When Prince Charles spoke out against genetically modified foods,
Monsanto turned the attention ...
Public
Relations.
Will Monsanto and the other giants in the genetically-modified (GM) food ...
luck, but nevertheless exploited the situation -his Daily Telegraph
article gave the GM food ...
27 Nov 1998
| by NICOLA TYRRELL
of these foods into the
UK and Europe was that the communications strategy was designed and made
in the US ...
support for GM foods. Even a pounds 1 million
advertising campaign failed to change this dismal picture. Monsanto s
approach, of forcing this food on all of us by converting what they call
the upper socio ...
16 Oct 1998
| by ROBERT GRAY
Genetically-modified (GM) seeds and food continued to receive
attention this week. Raisio...Genetically-modified (GM) seeds and food continued to receive
attention this week. Raisio, the Finnish supplier of Benecol, the
margarine that reduces cholesterol, can go straight to a European launch
because it doesn t need EU approval. EU-imposed tests must be conducted
on Monsanto s GM seeds ...
06 Nov 1998
| by IAN DARBY
MADRID: Food company the Pillsbury Group, part of UK food and drink
giant Diageo, has moved its...MADRID: Food company the Pillsbury Group, part of UK food and drink
giant Diageo, has moved its Spanish PR into Madrid-based agency
IC s team reports to Pillbury s Spanish marketing manager Luis ...
America,
and the Far East. In addition to its key food brands, it is a supplier
of refrigerated dough ...