Anthropomorphism is a way of life for many pet owners and the pet-food industry has also taken it to heart, as product claims increasingly mimic those seen in the general food sector. Functional health, convenience and indulgence are all product benefits appearing on pet food as the sector rides the recession ...
With most adults eating meat-free food at least occasionally, there is a growing market..., three in five adults in the UK now eat meat-free food occasionally. Between 2005 and 2010, sales of meat-free food increased by 18%, making the market worth 553m, according to Mintel. So the Meat-Free Monday initiative, sponsored by vegetarian-food producer Goodlife and heavily promoted by the Linda McCartney brand ...
Premier Foods has reported that a reduction in promotional spend behind its Loyd Grossman...Food manufactures have been forced to raise the price of their products to supermarkets ... (Wednesday), Robert Schofield, chief executive of Premier Foods, said: "We have also made food progress ... this." It did not disclose further details of the price increases. Premier Foods originally ...
Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which...Food, Give Food website , Action Against Hunger will provide hosts with a Dinner Party Pack ... Mazzei. A second campaign, Eat Out , appeals to restaurants, pubs and cafes to add the Love Food, Give Food logo to their menus and encourages diners to eat at over 500 participating restaurants, including ...
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
Quorn Food, the meat-free brand, has appointed Initiative to handle its £5 million media planning
for National Statistics. This is not the only challenge that baby-food ... , according to TGI. Those combining the two approaches might view manufactured baby food as a back-up option ... as the rest of the food industry, such as the rising cost of raw materials, pressure on pricing from ...
Waitrose is upping the ante against rival supermarkets by launching a major healthy food range...The range, which aims to highlight "nutrient-packed" food, marks the upmarket grocer's biggest sub ... . The new range will hit stores by 30 June. Last year, at a major food conference, chief executive Mark ... the retailer's entire offer, in an attempt to highlight the claimed nutritional benefits of its foods ...
Arla Foods, the maker of Anchor butter, is moving into Indian dairy food with the launch of a brand...dahi (a fermented whole milk product). The range is aimed firmly at capturing lovers of ethnic foods ... : " Food is integral to the Indian culture and dairy plays quite a large part in this. Quality ... . It is unclear how much marketing spend Arla Foods will support the brand with. The brand is likely to face ...
An ad featuring a pantomime cow promoting organic food has been banned after its claim that all
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