LONDON - New research from an American health journal suggests that TV food ads are directly...A study by Yale university showed that children, aged seven to 11, watching cartoons with food ads ate 45 per cent more snack food than children watching the same show with non-food related ads ... ten pounds a year, it claimed. A second study saw adults exposed to unhealthy food advertising eating ...
LONDON - Life, the independent through-the-line agency, has won the account for dry dog food brand...won food company Dr Oetker, which owns the Chicago Town pizza brand. At the beginning of July Life ...
Good Food launched on 22 June, replacing UKTV Food with the tagline "We have fun with food...Media brand Good Food Owner UKTV What's happened? Channel has rebranded The new look feels a lot fresher than the old channel. This brand name is not new to the consumer - Good Food magazine has been published by BBC Worldwide for several years. Good Food is targeting upmarket 25 to 44 ...
LONDON - A TV ad for KFC, created by Bartle Bogle Hegarty, claiming the fast-food retailer uses...Twenty people complained the ad was misleading because it claimed fresh food was delivered daily to KFC branches and prepared on-site. Viewers also believed the ad misleadingly implied the chicken was grilled as opposed to fried. KFC said the ad depicted its Original Recipe chicken on the bone, which ...
for discount labels. According to Tesco, fewer consumers are abandoning premium and ethical foods in favour ... , and the supermarket says sales of organic food could fully recover by the autumn. Tesco produced its data ... premium food after the recession had ended. In the agency's poll of 1005 consumers, 69% said they would ...
LONDON - The Food Standards Agency (FSA) has launched a consultation on the issues that need...and percentage of Guideline Daily Amount (GDA). The majority of food companies oppose the traffic-light system ...
-operation between food and drink manufacturers, retailers and the media....and industry experts to debate ways in which the food industry could rebuild confidence and trust among ... , editor of EU Food Law and included former editor of The Grocer, Clive Beddall OBE; Johanna Hignett ... . Before an invited audience of manufacturers, retailers, food industry bodies and journalists ...
New research has shown that food-related ads are encouraging unhealthy snacking among children...The study from Yale University compared subjects watching TV including ads with and without food content. Both adults and children watching programmes with food ads consumed more readily available snack foods while watching TV. ...
Beijing Arman Food Company is looking for an agency to handle a £1 million integrated brief
The Weetabix Food Company is launching a range of snack bars aimed at children. The Oaty bars
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