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Kraft Foods revamps brand

17 Feb 2009 | by Alec Mattinson

Food giant Kraft will today unveil a new corporate identity to the press that will be rolled out...time to build an identity for the new Kraft Foods that will provide the platform for our corporate ... of the new corporate ID and set of brand values. This is about defining the new Kraft foods and uniting ...

Marks & Spencer compares quality of its financial services to food and clothing

01 Oct 2009 | by Joe Thomas

LONDON - Marks & Spencer has rolled out a campaign to promote its financial services offering, M&S Money.

And in the real world... Ford, Tesco, Whole Foods. Panasonic and more

04 Aug 2009 | by Kate Nettleton

Whole Foods, the organic supermarket, has posted an operating loss of 36 million for the year to 20 September 2008. Despite its parents group, Whole Foods Market Inc, already having to write off nearly 50 ...

Mark Kleinman on Marketing and the City: Brand-building still counts

11 Mar 2009 | by Mark Kleinman

Premier Foods' Robert Schofield is setting a fine example to fellow brand-owners under pressure...Every FMCG marketing director knows that where food staples are concerned, a bit of cleverly ... to the City's view of Premier Foods, Hovis' owner, during the past 12 months. Even as its sales performance ... Premier Foods. In 2006, Robert Schofield, its chief executive, decided to buy RHM, in the process ...

Virtual Venue Visit - video showreel of London venues

05 Aug 2009 | by SpeakersChannel.tv

From the grandeur of Central Hall Westminster through to the originality of Wellcome Collection, the first Virtual Venue Visit is designed to give you food for thought in finding a suitable venue for your next conference. Visit our first 9 venues online at www.virtualvenuevisit.com. ...

Co-operative Group posts record profits

07 May 2009 | by Amy Golding

-fareast-language:#0400; mso-bidi-language:#0400;} The company said food profits were up 38%, banking was up 49 ... Co-operative Group. He said the food business has been driven by successful store refits, product ...

The Co-operative to re-run Bob Dylan ad

24 Jun 2009 | by Joe Thomas

has interests in food, funerals, travel, pharmacy, motors, financial services and legal services as a ...

Co-operative Group reviews media account

02 Apr 2009 | by Sarah Johnson

The group acquired supermarket chain Somerfield last month for 1.6bn. Somerfield's media business is currently handled by full service agency WWAV Rapp Collins. Co-op's food and banking business is held by PHD. Other agencies working with the group include MediaCom North and Brilliant Media. Businesses included ...

MS&L hires Fleishman partner

20 Feb 2009 | by Alec Mattinson

of major accounts in the babycare, consumer health, food and retail sectors, including P G (Pampers, Kandoo and Clearblue), Whole Foods Market, McCain and PepsiCo. Stuart Wilson, CEO said: With her 11 years' experience ...

And in the real world... public borrowing, Tiscali, UBS and more

16 Apr 2009 | by Noel Bussey

Mail Purchases of food, drink, clothing and footwear bolstered overall spending last month, more than ...

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