14 Aug 2009
Campaign: January Soup of the Month
Client: New Covent Garden Food Co
PR team: 360 PR
Timescale: August 2008-January 2009
Budget: £25,000
Every month the New Covent Garden Food Co creates a 'soup of the month'
with selected soups being PR-led throughout the year. Objectives ...
Food magazines are holding up well during the recession, with cookery and kitchen titles up more...." BBC Worldwide's Olive and Good Food both fell year on year, by 1.4% and 1.7% respectively, although the BBC's Easy Cook registered a 20.4% year-on-year increase to 88,692. Alfie Lewis, group food publisher ...
are giving things up in this tough economic climate, but food remains a mainstay. In many cases, we have been ...
14 Aug 2009
Food for thought...There was already a negative story brewing for Whole Foods last week,
when it emerged the retailer ...
the FSA that organic grub is no better
for you than non-organic. Calling the food you sell 'junk' will never win you any favours. Whole
Foods is suffering in a market where no one is willing to pay ...
New Year. On Chinese New Year, 26 January, Seal gave Chinese food hampers to West Midland radio ...
in regional media, a full-page story in The Grocery Trader and a story in food trade bible The Grocer. Wing ...
, were then immortalised on pancakes by food artist Prudence Emma Staite, using Lyle s Golden Syrup ...
Show and Market Kitchen on UKTV Food. It also app eared on Manchester s City Talk radio, the Daily ...
20 Feb 2009
| by Chris Hall
. SECOND OPINION - CAROLINE KINSEY, DIRECTOR, CIRKLE Promoting food by hyping alleged weight loss ...
evidence of success
through the consumers' weight loss. It has definitely given me food for
thought. ...
LONDON - We invited marketers from across the food and drink industry to take part in a round table...;}
Marketing Promotion Food and drink marketing used to be simple. Consumers would write a shopping list ...
boosted their own-brand goods. In a nutshell, there has never been a more challenging time to be a food and drink marketer. Round table video: Food and drink marketers take the initiative in self regulation ...
08 May 2009
government-funded organisation that
encourages recycling and resource efficiency. Love Food Hate Waste has
launched a national campaign that sets out to help people cut back on
the £10bn worth of food thrown out ...
back on the amount of
food they throw away, saving on average £164 per household each
year. - Who ...
13 Jan 2009
| by Staff
with what we are trying to achieve. But media owners mostly attempt to keep front of mind through food ...
12 Jun 2009
Campaign: The Atelier Moet Client: Moet Hennessy UK PR team: Launch Group Timescale: November-December 2008 Budget: 8,500 Launch Group was asked to raise awareness of The Atelier Moet, the UK's first 'pop-up' champagne boutique, which opened for Christmas 2008 and allowed customers to personalise...
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