Client: The British Frozen Food Federation PR team: ONE Timescale: August 2008-ongoing Budget: In excess of 100,000 The British Frozen Food Federation (BFFF) is the leading trade association for the frozen food industry. It wanted a consumer-friendly face to promote the benefits of frozen food to a ...
Campaign: January Soup of the Month Client: New Covent Garden Food Co PR team: 360 PR Timescale: August 2008-January 2009 Budget: £25,000 Every month the New Covent Garden Food Co creates a 'soup of the month' with selected soups being PR-led throughout the year. Objectives ...
Food for thought...There was already a negative story brewing for Whole Foods last week, when it emerged the retailer ... the FSA that organic grub is no better for you than non-organic. Calling the food you sell 'junk' will never win you any favours. Whole Foods is suffering in a market where no one is willing to pay ...
gave Chinese food hampers to West Midland radio stations. Competitions also ran in national consumer ... Trader and a story in food trade bible The Grocer. Wing Yip was also mentioned on six radio stations ...
New Year. On Chinese New Year, 26 January, Seal gave Chinese food hampers to West Midland radio ... in regional media, a full-page story in The Grocery Trader and a story in food trade bible The Grocer. Wing ...
it as satisfying as the meat alternative. Second Opinion Caroline Kinsey Director, Cirkle Promoting food ... that gives strong evidence of success through the consumers weight loss. It has definitely given me food ...
Taste food and drink festivals are held annually around the UK.
' of organic food after a wave of negative publicity....The reputation of organic food suffered a blow last month, when a report from the Food Standards ... said: 'The organic movement never claimed organic food had more nutrients. The media were a little unfair to attack organic food because it was a moot finding. This campaign is to demonstrate the real ...
, were then immortalised on pancakes by food artist Prudence Emma Staite, using Lyle s Golden Syrup ... Show and Market Kitchen on UKTV Food. It also app eared on Manchester s City Talk radio, the Daily ...
. SECOND OPINION - CAROLINE KINSEY, DIRECTOR, CIRKLE Promoting food by hyping alleged weight loss ... evidence of success through the consumers' weight loss. It has definitely given me food for thought. ...
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