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P&G to extend Iams with wet food range

Procter & Gamble is stepping up its fight against pet food rivals Masterfoods and Nestle Purina...Iams is to launch its Select Bites cat food pouch, which is already sold in the US, in UK ... ' product for dogs, which consumers will be able to mix with dry food. Meanwhile, Masterfoods is planning a revamp of its Cesar dog food brand that will include the introduction of pouches. Cesar ...

Sector Insight: Pet food and petcare - Well groomed

, the value of the pet-food market is rising, suggesting consumers are treating their pets better by trading up to premium products. Between 1998 and 2004 the pet-food and petcare market grew by 30% to reach an estimated £3.8bn, according to Mintel, which predicts it will be worth almost £4bn this year. Pet-food ...

Jamie Oliver asked to work culinary magic on hospital food after school success

LONDON – Celebrity chef Jamie Oliver could be set for a new series overhauling hospital food...at the British Medical Association conference in London tomorrow. She described the state of NHS food ... . "Good nutrition is really important to healing," she said. "Our hospitals all have kitchens but the food ... 's Dinners', which showed children being fed processed junk food, with some meals containing less than 30 ...

Media: BBC Good Food Show signs Marketing Birmingham as a major sponsor

The BBC Good Food Show has signed Marketing Birmingham as a major sponsor. Whirlpool and Sainsbury

The Simpsons and Incredibles under fire for endorsing unhealthy foods

?, which is accusing food companies of encouraging pester power by linking their products with big...characters on the packaging of foods that are high in fat, salt and sugar makes it difficult for parents ... by children are being used to promote foods high in fat, sugar and salt, leaving their parents feeling powerless to say no." It is calling on the Food Standards Agency to establish a standard for responsible ...

Bmi to upgrade in-flight meals with FLB packaging

Food....The carrier is trying to distance its offering from the traditionally poor image of airline food by introducing lifestyle photography, nutritional and allergen information. The food will be served in premium ready meal-style packaging designed by packaging and branding consultancy FLB, with photography ...

McDonald's is rapping it as fast-food giant offers cash for song placements

NEW YORK - McDonald's is reportedly offering to pay rap artists to mention Big Macs in the lyrics for their songs.

Electrolux targets upmarket women in £5m kitchen appliances campaign

LONDON - Upmarket women who are passionate about their houses and about food are being targeted...continues to target upmarket females who are passionate about food and passionate about their homes ...

Maximuscle ties with British Lions

Sports nutrition company Maximuscle has signed up as the official sports food supplier

McDonald's staff to become bling fashion icons

hip as the fast food giant talks to fashion names Tommy Hilfiger, P Diddy and Def Jam's Russell...The fast food giant is planning to highlight its credentials as a "lifestyle brand" by making its "staff relevant to our lifestyles". McDonald's is currently in talks with a number of fashion designers, who will be briefed to put a new twist on the chain's current Ray Kroc-designed uniform. However ...

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