06 Dec 1996
its frozen food label Oriental Express....Ross Vegetable Products is spending over pounds 150,000 on a public
relations campaign to spice up its frozen food label Oriental Express.
The company, owned by United Biscuits, has ...
-launch.
Clarion, which has worked for United Biscuit s Frozen and Chilled Foods
division for three years ...
19 Dec 1996
.
The marketing structure at GD s UK subsidiaries Danone and HP Foods is
likely to resemble that of their sister ...
what s going on?
It may be the third biggest food company in Europe, the world s top
biscuit ...
19 Dec 1996
French food company Groupe Danone has axed the marketing director s
position at its yoghurt...French food company Groupe Danone has axed the marketing director s
position at its yoghurt subsidiary, Danone, as part of the restructure
of its UK business, which last week saw the departure of HP Foods
marketing director, Andrew Marsden.
The group, which ranks third in Europe behind ...
12 Dec 1996
McCain Foods, which last month became the first branded manufacturer to
tie up with the National...McCain Foods, which last month became the first branded manufacturer to
tie up with the National Lottery, has lost the marketer who put the deal
together.
Senior marketing manager Eric Jagger ...
of the US food multinational Conagra. Its presence
in the UK is limited to food service and some small ...
06 Dec 1996
Linking food and sex may have been done before, but J. Walter Thompson
New York s campaign...Linking food and sex may have been done before, but J. Walter Thompson
New York s campaign for the Gotham bar and grill takes the concept into
new territory. There are still places your tongue has never been,
proclaims one poster, part of a campaign running in Manhattan. Hear her
go mmmm ...
19 Dec 1996
MD Foods is to double the advertising spend on Lurpak butter to pounds
4.5m next year to back...MD Foods is to double the advertising spend on Lurpak butter to pounds
4.5m next year to back the launch of its first brand extension, Lurpak
Spreadable.
The Danish dairy company will screen two ...
in
the new year.
MD Foods is using the launch to attack its principal competitor,
Anchor, which ...
19 Dec 1996
scheme being run by Northern Foods, along with
FMCG companies such as Kellogg and Lever Bros....Corn Flakes are being delivered door to door with the daily pint of milk
in a trial distribution scheme being run by Northern Foods, along with
FMCG companies such as Kellogg and Lever Bros.
Northern s dairy division, Dale Farm, is offering Lever products
including Persil washing powder, Jif ...
12 Dec 1996
| by CLAIRE MURPHY AND HARRIET MARSH
HP Foods marketing director Andrew Marsden has become the most senior
casualty in a move...HP Foods marketing director Andrew Marsden has become the most senior
casualty in a move by the group s French owner Danone to decentralise
marketing across its brands.
The firm s structure may now mirror its sister group Jacob s, without a
marketing director but with marketing managers ...
12 Dec 1996
-confectionery food, which has
more than doubled from pounds 222m to pounds 464m over the five-year
period ...
06 Dec 1996
, healthcare, food, tourism and cosmetics business. When
clients want international representation ...