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Food & drink: Jack Daniel's creates dramatic buzz

Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.

Food festival featuring Jamie Oliver and Alex James hires House PR

Taste Festivals has called in fresh PR help for its food event backed by Jamie Oliver and Alex...Oliver Foundation, has hired House PR. Last year s event was handled by Get Involved . The two-day food ... and regional press, specialist food and music titles, online channels and broadcast media. The account ... Feastival. Its experience in the food and music sectors and its creativity and media expertise ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Agatha Christie brand works with Four Colman Getty ahead of 125th anniversary

in the cultural, travel, luxury lifestyle and food and beverage sectors in an effort to bring the brand to wider ...

 

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