26 Apr 2012
| by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Taste Festivals has called in fresh PR help for its food event backed by Jamie Oliver and Alex...Oliver Foundation, has hired House PR. Last year s event was handled by Get Involved . The two-day food ...
and regional press, specialist food and music titles, online channels and broadcast media. The account ...
Feastival. Its experience in the food and music sectors and its creativity and media expertise ...
25 May 2012
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks.
The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
in the cultural, travel, luxury lifestyle and food and beverage sectors in an effort to bring the brand to wider ...