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Sector Insight: Food retail

possible, traded down on brands and reduced waste, all making for tougher trading conditions. Food spending up. Total spending on food and alcoholic drinks in 2010 was 120 billion (inc VAT), this is an increase of 5% on 2009. It is estimated food and drink accounts for 76% of all food retailers sales ...

FSA selects Dare to tackle food safety

The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ... on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...

RSPCA's Freedom Food appoints Total Media

Freedom Food, the RSPCA's farm assurance and food labelling scheme, has appointed Total Media...The Freedom Food scheme is backed by retailers including Sainsbury's, specialist online retailers, independent stores and National Trust farm shops. Pedro Martins, director at Total Media, said: "The not-for-profit sector is naturally cautious about how it spends its limited resources and we are only too pleased ...

Dramatic Lurpak ad targets food choices

Arla Foods brand Lurpak has launched a dramatic TV ad by Wieden + Kennedy as part of its 'Good Food...The ad encourages consumers to make better food decisions that are fulfilling and easy to make ... the choices people make around food. The campaign also includes outdoor and print. Sampling activity ... . Thryth Jarvis, senior brand manager at Arla Foods said: "We want to stop people, make them consider ...

Food Network launches Adam Richman campaign

Food Network UK has launched a multi-platform national ad campaign to support a special weekend...The campaign, created by Kennedy Monk, will highlight The Adam Richman Weekend , which will include shows such as Man v Food Nation , The Best Sandwich in America and Amazing Eats . The light ... the Food Network brand and we're confident it will help drive new viewers to the channel." The Adam ...

Total Media wins cruise and food accounts

Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns...Balance Foods account without a pitch, and is handling the planning and buying for the snack company ...

Lurpak "good, proper food" by Wieden & Kennedy

Lurpak has released an ad campaign, by Wieden Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created ...

Paul Baker, model-maker and food sculptor

-cream products for Unilever. What other food sculpture have you worked on? I am often commissioned as a food sculptor. Alongside my team, we created a portrait of the Queen from sweets to commemorate the Diamond Jubilee. I have also reproduced the Abbey Road album cover using only breakfast foods, as one ...

Agencies line up for Italian food task

A consortium of companies offering high-quality Italian ham and cheese products are approaching advertising agencies in preparation for the launch of a marketing campaign in the UK.

Consumer perceptions of the price of food in the UK

of food in the UK....with the Price of Food in the UK? In both 2001 and 1999 consumers were asked if they were happy with the price they usually pay for food in the UK. 59% of consumers were happy with the price of food compared to 21% who were unhappy. In 1999, 51% of consumers were happy with the price of food, and 32% were ...

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