Campaign seems to be getting conflicting messages from the industry at the moment. On the one hand, everyone says they're busier than ever, and on the other, they seem to have time to experiment with apparently meaningless online activities.
WINNER: GLAXOSMITHKLINE, WILLIAMS MURRAY HAMM COMMENDED: SAINSBURY'S, WILLIAMS MURRAY HAMM Launched in 1873, Horlicks is one of the UK's best-known brands. But by 2004 it was viewed as outdated and associated with an older generation and cold, dark nights. Owner GlaxoSmithKline wanted to shift the...
Tesco and Marks & Spencer are just two of the companies rumoured to have expressed an interest in buying the 135-strong Littlewoods high street chain, which was put on the market this week.
UKTV Food is rebranding as Good Food and is promoting the change through a series of idents created...Introducing the endline We have fun with food, each ident focuses on people enjoying food in different settings such as at family roast, around a campfire, and at a dinner party, in a bid to show how food can bring people together. In one spot wild food, a group of friends are seen foraging ...
LONDON - Fast food, sugar-based drinks and snacks brands such as McDonald's, Coca-Cola and Walkers...A ban on children's ads featuring celebrities promoting unhealthy food, which would span TV, radio ... unveiled in the Sunday Telegraph. The watchdog believes that pop stars should endorse healthy food ... food, sweets and schools, such as Cadbury's "Get Active" campaign and Walker's "Books for Schools ...
With most adults eating meat-free food at least occasionally, there is a growing market..., three in five adults in the UK now eat meat-free food occasionally. Between 2005 and 2010, sales of meat-free food increased by 18%, making the market worth 553m, according to Mintel. So the Meat-Free Monday initiative, sponsored by vegetarian-food producer Goodlife and heavily promoted by the Linda McCartney brand ...
LONDON - Carlton Communications plans to disband its niche food channel Carlton Food Network...The news comes following the closure of the Taste Network, a joint venture between Carlton and Sainsbury's, in August. The broadcaster has blamed falling advertising revenues for the decision. "Carlton Food Network, in common with many specialist niche channels, has experienced weaker ...
We have found that consumers are growing more confident in their understanding of how food...Consumer attitudes to food production are explored on a regular basis within IGD s consumer ... the way food is grown and produced, this has now fallen to just under one in four people. This measure ... for this disparity could be that consumers are growing increasingly aware of food production issues, bolstered ...
its food offering....Pemberton Whitefoord created the new-look packaging, which is being rolling out across Starbucks 535 UK stores. A source said Starbucks is seeking to turn around perceptions of its food, as customers frequently accompany their coffee with sandwiches from retailers they perceive to be food ...
Kronenbourg 1664 as a lager to be enjoyed with food....Heineken has similarly positioned itself as a food accompaniment in experiential work at Heineken Cup rugby ...
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