Festivals shake-up is music to brands' ears
20 Jul 2012 | by Suzy Bashford
marketer for Alpro, the soya-based food and drinks brand, agrees. Working with agency iD Experiential ...
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of the Associated British Foods-owned retailer into the music market will come as boost to the music industry ...
marketer for Alpro, the soya-based food and drinks brand, agrees. Working with agency iD Experiential ...
Taste Festivals has called in fresh PR help for its food event backed by Jamie Oliver and Alex...Oliver Foundation, has hired House PR. Last year s event was handled by Get Involved . The two-day food ... and regional press, specialist food and music titles, online channels and broadcast media. The account ... Feastival. Its experience in the food and music sectors and its creativity and media expertise ...
of the supermarket's inaugural summer food and music festival, MFest....of a better fit than great music and great food." A series of integrated on-air and online ... , reinterpretation of festival food. "From fantastic gourmet meals, to on-the-go treats, to live demos ...