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MRM wins Philadelphia CRM account

Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...-European digital account was for all of Kraft Foods portfolio, which includes Oreo, Philadelphia, Dairylea, Terry ...

Perspective: Time we faced up to the fact that beta isn't always better

rather than just the new for new's sake. Think "Slow" as in "Slow Food" and not as in "Slow Down ...

Arla shortlists three agencies for pan-European media business

Arla Foods has shortlisted incumbent Carat, MediaCom and Mediaedge:cia to compete for its pan..., in addition to Arla's leading dairy brands in Europe. The pitch does not affect relationships with Arla Foods ...

Wall's to focus latest campaign on British eccentricty

'Proper food. Bring it on'....by Kerry Foods, will run across TV, print, radio and digital. Paul Silburn, creative partner, Saatchi ...

Trading Places: This week's people moves

at Premier Foods . Brennan, who is also the general manager for snacks at the cereal giant, takes the role of general manager of Premier Foods' meat free division, which includes the Quorn brand. ( Marketing ...

MCBD picks up Which? UK creative business

and Which? Money, as well as books, such as The Good Food Guide 2010, iPhone apps and online portals ...

DLKW and Lowe Worldwide firm up management team

's chief operating officer for Unilever Foods, is likely to return to an international role. Delaney ...

 

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