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Müller Dairy calls Cadbury desserts digital review

The appointed agency will be responsible for increasing the online presence for chilled desserts including Cadbury Trifle, Cadbury Flake and Cadbury Fudge. M ller has handled the sales, marketing and distribution of Cadbury's chilled desserts since April 2004, when it took over from the convenience food group ...

Digital Leagues 2010

. Clients include Intel, Kraft Foods, Vauxhall. www.mrmlondon.co.uk Bluhalo/GyroHSR Founded 1992 ... Kraft Foods, PZ Cussons, Nokia. www.work-club.com LIDA Founded 2000. Subsidiary M C Saatchi ... Organic, AB World Foods. www.spinnakerdirect.co.uk Clock Founded 1997. Privately owned ...

ZenithOptimedia upgrades forecast and predicts three-year growth

the retail and food were the main categories driving that growth. The outdoor sector was also notably ...

Trading Places: This week's people moves in advertising, marketing and media

) Kraft , the US food giant, has lost two more Cadbury executives following its 11.6bn takeover ...

Beyond Distraction

, there are interesting parallels here between "content grazing" (or media snacking, as it used to be called) and the fast-food ... , whereas with the fast-food industry the effect was easy to see, the effects of Distraction Culture ...

Agencies line up to battle for Intersnack's UK ad business

Intersnack, the UK-based food manufacturer, is on the hunt for an agency to handle its advertising

 

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