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Pick of the week: Cesar, Abbott Mead Vickers BBDO

Jeremy Lee is touched by Cesar s new TV ad: "This sweet and affecting film is all the more surprising given that it s for dog food. There are lots of nice touches that show the devotion between man and dog." The ad was created by Diccon Driver and Alan Wilson, and directed by Andy McLeod through ...

Starcom scoops Burger King brief

Starcom, which handles the fast-food chain s US account, will oversee media activity across most European markets, including the UK, Spain, Italy, Portugal, Denmark, Sweden and Norway. The appointment ... the repositioning of the business and the future success and growth of the Burger King brand." The fast-food ...

Itsu hires Creature as first advertising shop

-inspired "healthy fast-food" shop. The media budget has yet to be decided. Metcalfe said: "The team at Creature ...

Old El Paso "together is bueno" by Bartle Bogle Hegarty

The Hollywood actor Danny Trejo stars in the latest campaign for the Mexican food brand Old El Paso. Bartle Bogle Hegarty created the ad, which plays on Trejo s hardman image and shows him inviting his family to a fajita feast. The spot, which will run across Europe, will be supported by digital ...

Predatory thinking: 'Marketing, like war, is a zero-sum game'

with food hanging from the inside of the aircraft. Bottles of Chianti, bread, salami, pastrami, cheeses ...

Mindshare appoints Jed Hallam as head of social strategy

and Unilever Food Solutions, as well as working within the team responsible for Compare the Market. Prior ...

Agencies hit by payments terms in the UK, says IPA

In response to a report in the Financial Times , which reported "consumer giants" were turning the screw on ad agencies in the US, Alex Hunter, the finance director of the IPA, said major agencies in London have "seen the same pressure". Mondelez International, the owner of food brands such as Cadbury ...

Heinz Salad Cream "bring on the zing" by Abbott Mead Vickers BBDO

art and incorporate food puns such as "Ham-azing crusty roll" as well as the strapline: "Bring ...

Private View: Nils Leonard and Tracey Follows

scenario is more perky than food-porn. Personally, I associate picnics with the sound of laughter ...

Premier Foods appoints 101 to Cadbury Mini Rolls ad task

Premier Foods has appointed 101 to work as agency of record on the Cadbury Mini Rolls account....The agency won the business without a pitch. It previously worked on the Premier Foods cake brand Mr Kipling. 101 s capture of the business sees it return to the Premier Foods roster following ... in 2007 . Matt Hunt, the marketing director at Premier Foods, said: "Cadbury Mini Rolls are an iconic ...

 

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