The fast-food retailer is launching a Leo Burnett-created integrated campaign across TV, cinema, in-store and digital platforms to tell customers about its new drinks.
The 40-second TV spot, called "iced up", shows an ice-covered McDonald s restaurant being cracked open by workmen.
The ad ...
05 Jun 2013
The Hollywood actor Danny Trejo stars in the latest campaign for the Mexican food brand Old El Paso. Bartle Bogle Hegarty created the ad, which plays on Trejo s hardman image and shows him inviting his family to a fajita feast. The spot, which will run across Europe, will be supported by digital ...
14 May 2013
Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel says ...
Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live...onto the fast-food chain's roster at the beginning of the year to help create TV ads. Deutsch LA ...
11 Apr 2013
t a single moment of "diva" behaviour from any of the "stars". They ate the same food as us and slept ...
06 Mar 2013
KFC has launched a 2.5 million TV ad campaign to promote the freshness of its chicken. The spot, created by Bartle Bogle Hegarty, shows the process of buying, preparing, cooking and serving chicken at the fast-food company. The ad will also run on KFC s website and be supported online by sponsored posts ...
Blue Dragon, the Asian food brand, has launched a comical ad campaign that features a character
07 Feb 2013
Lurpak has released an ad campaign, by Wieden Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created ...
Crozier, the head of art at Leo Burnett, led the outdoor work and the food photography was by Jason Lowe ...
31 Jan 2013
Sara Kimberley bets Louis Smith signed to appear in this before he won Strictly Come Dancing: "The strapline, Where winners eat , is patronising and fighting with Anthony Ogogo over whether chicken or turkey is better is enough to put anyone off their food. I will settle this fight: Louis, you win ...